Why Great Presentation and Competitive Pricing Matter More Than Ever
Lancaster’s housing market is enjoying an interesting shift, offering a balanced landscape for both buyers and sellers. With both Rightmove and Zoopla reporting that the number of available homes per estate agent reaching its highest level since 2014—a 12% year-on-year increase—buyers now have a wealth of options to explore, allowing them to find the perfect fit for their needs.
This increased choice, alongside rising new listings and slightly longer selling times, makes both competitive pricing and outstanding presentation essential for sellers. In today’s market, homes that stand out visually have a much better chance of catching a buyer’s eye. A home that looks inviting, clean, and well-maintained can create an instant connection, giving buyers confidence and helping sellers avoid unnecessary price reductions.
Sellers should also keep in mind that nearly 2 in 5 sales (37%) are currently being agreed at more than 5% below the initial asking price. So, pairing a realistic, competitive price with a strong presentation gives homes the best chance to shine in the current market. Thoughtful staging, curb appeal, and high-quality photos can make all the difference in helping a property stand out among the increased listings.
In this more balanced market, sellers who focus on both realistic pricing and presentation are well-positioned for success.
Are you thinking of moving? Can we help? At JDG we study the market to ensure we are always keeping you better informed. Call us on 01524 843322 or email me at michelle@jdg.co.uk.
Thanks for reading
Michelle x
